• 21/03/2013

    The 19th-Century American Trade Cards

    More than 1,000 images of 19th-century advertising trade cards selected from the Historical Collections at Baker Library ( Harvard Business School). As one of the most popular forms of advertising in the 19th-century, and as indicators of consumer habits, social values, and marketing techniques, trade cards are of interest to scholars of business history, American studies, graphic design and printing history, and social and cultural history.